SUMMARY: History will certainly remember Paul Newman as an icon of modern cinema. But he was far more than just an actor. Paul was a gentleman in the truest sense of the word who embodied the American ideals of extraordinary integrity, a tireless work ethic, a commitment to family, and a deep sense of responsibility to the people who made his success possible. What many may not know is that he donated 100% of post-tax profits and royalties from the Newman's Own company to charities world-wide -- more than $250 million to date. He was also passionate about the Hole in the Wall Camps he helped found for children with life-threatening illnesses, and he was deeply involved with a variety of other innovative nonprofit organizations including his most recent undertaking, the Safe Water Network. Newman's Own has been an inspiration for individuals and business leaders alike and helped launch a movement for greater corporate philanthropy. Paul always considered himself an outsider in the corporate sector. His vision was to see companies change the way they conducted business and learn from the Newman's Own model of giving back. He was reticent around CEOs, but he quietly aimed to revolutionize corporate America.
QUESTIONS:
1. Should all companies try to give back something to deal with social issues that need help?
2. Should corporate philanthropy always be tied to improving the sales of the company or should some philanthropic projects not benefit from increased reputation or sales?
Yes, I think it is very important to deal with social issue as a company. Dealing with social issues can enhance company's reputation and also benefit their impression of society.
回覆刪除Obviously, a good reputation will increase the sales of the company by value of company. For example, people tend to buy goods from philanthropy company, that is because they may feel that they are helping the society by a purchase.
1.Yes. I think that companies should have responsibility to their society. There is a beneficial effect on company, reputation. Company doing charity not only benefit some one who needs help but also estabilish personal or company's reputation.
回覆刪除For example, Bill gates(Microsoft's CEO)and Mark Zuckerberg (Facebook's CEO)singed a promsie called the "Gates-Buffet Giving Pledge". They promised to donate to charity at least half of their property.
They do this action definitly make an invisible advertisment for their company.
2. I think it depend on their produt. It doesnt matter philanthropy involve. Accoding to marketing aspect, product good or bad decide the whole sale. Marketing strategy is a accessory to help compamy to increase sales. SO, philanthropy is part of marketing strategy. It doesnt really relvent company sale.